Campari Launch of the Bittersweet Campaign with Kate Hudson

Kate Hudson attends Campari Launch of the Bittersweet Campaign

Kate Hudson attends Campari Launch of the Bittersweet Campaign

 

Kate Hudson is the latest celebrity to star in Campari’s annual calendar, which the liqueur company has been producing for 17 years.

For this year’s edition, Campari chose an election theme that they titled ‘The BitterSweet Campaign’, pitting a ‘bitter’ candidate against a ‘sweet’ one – both played by Kate – in honor of the two sides of the apéritif’s flavor profile.

The BitterSweet Campaign theme for the 2016 Campari Calendar is inspired by the iconography of an election, using the classic theme as a metaphor for the duality of two opposing sides.

With Campari’s unique taste serving as the personification of duality, the 2016 Calendar asks people which aspect of the classic apéritif they identify with more: Bitter vs Sweet.

 

 

Kate Hudson attends Campari Launch of the Bittersweet Campaign

Kate Hudson attends Campari Launch of the Bittersweet Campaign

Kate Hudson attends Campari Launch of the Bittersweet Campaign

Kate Hudson attends Campari Launch of the Bittersweet Campaign

Giada De Laurentiis attends Campari Launch of the Bittersweet Campaign

Giada De Laurentiis attends Campari Launch of the Bittersweet Campaign

Kate Hudson in election-themed calendar for Campari. (Photo by Michelangelo Di Battista)

Kate Hudson in election-themed calendar for Campari.
(Photo by Michelangelo Di Battista)

Kate Hudson in election-themed calendar for Campari. (Photo by Michelangelo Di Battista)

Kate Hudson in election-themed calendar for Campari.
(Photo by Michelangelo Di Battista)

Kate Hudson in election-themed calendar for Campari. (Photo by Michelangelo Di Battista)

Kate Hudson in election-themed calendar for Campari.
(Photo by Michelangelo Di Battista)

Kate Hudson in election-themed calendar for Campari. (Photo by Michelangelo Di Battista)

Kate Hudson in election-themed calendar for Campari.
(Photo by Michelangelo Di Battista)

Kate Hudson in election-themed calendar for Campari. (Photo by Michelangelo Di Battista)

Kate Hudson in election-themed calendar for Campari.
(Photo by Michelangelo Di Battista)

Kate Hudson in election-themed calendar for Campari. (Photo by Michelangelo Di Battista)

Kate Hudson in election-themed calendar for Campari.
(Photo by Michelangelo Di Battista)

Kate Hudson in election-themed calendar for Campari. (Photo by Michelangelo Di Battista)

Kate Hudson in election-themed calendar for Campari.
(Photo by Michelangelo Di Battista)

Kate Hudson in election-themed calendar for Campari. (Photo by Michelangelo Di Battista)

Kate Hudson in election-themed calendar for Campari.
(Photo by Michelangelo Di Battista)

Kate Hudson in election-themed calendar for Campari. (Photo by Michelangelo Di Battista)

Kate Hudson in election-themed calendar for Campari.
(Photo by Michelangelo Di Battista)

Kate Hudson in election-themed calendar for Campari. (Photo by Michelangelo Di Battista)

Kate Hudson in election-themed calendar for Campari.
(Photo by Michelangelo Di Battista)

Kate Hudson in election-themed calendar for Campari. (Photo by Michelangelo Di Battista)

Kate Hudson in election-themed calendar for Campari.
(Photo by Michelangelo Di Battista)

Kate Hudson in election-themed calendar for Campari. (Photo by Michelangelo Di Battista)

Kate Hudson in election-themed calendar for Campari.
(Photo by Michelangelo Di Battista)

Kate Hudson in election-themed calendar for Campari. (Photo by Michelangelo Di Battista)

Kate Hudson in election-themed calendar for Campari.
(Photo by Michelangelo Di Battista)

 

 

 

 

 

 

 

 

 

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