Josie Natori Presents New Scent at Bloomingdale’s

Josie Natori with models at the new fragrance launch of JOSIE by Josie Natori at Bloomingdale's (Photo by  J.Grassi)

Josie Natori with models at the new fragrance launch of JOSIE by Josie Natori at Bloomingdale’s (Photo by J.Grassi)

 

Josie Natori presented her collection of specially selected luxurious loungewear fashion and introduced her new fragrance, JOSIE by Josie Natori to customers and industry insiders at Bloomingdale’s 59th Street.

Perfect gift ideas for the holidays were showcased with an exclusive fashion show, hosted by Natori herself, along with CNN news anchor Nicole Lapin.  Luxurious gifts were featured from the house of Josie Natori loungewear collection and the JOSIE fragrance.  The new JOSIE fragrance, as seen in top beauty and fashion magazines, is the perfect complement to the loungewear collection.

“Lingerie is the most sensual clothing a woman places on her skin, yet she wears her fragrance even closer.  I created the JOSIE fragrance to capture the essence of today’s woman, giving her a beautiful scent with a sense of see-through sensuality.” – Josie Natori

Guests included: Ken Natori, Michael Gould, Cosmetic World’s George Ledes, BEAUTY FASHION’s Christine Schott Ledes, Alison Mazzola, Michael Travin, Nicole Dicocco, Jane Ponterelli, Noreen Dodge, LUXE Brands’ Tony Bajaj, Francine Fakih, Laura Voguel, Elaine Sargent, the Hon. Tuna Koprulu, Meredith Schott, Patty Buttacovili, Michael Gould, Joseph Scrivani, Fred Cabral, Leesa Rowland, Michelle-Marie Heinemann, and R. Couri Hay

ABOUT JOSIE NATORI

Josie Natori crossed continents, navigated varying careers, and surmounted countless obstacles, to create a global brand, Natori. Josie credits her entrepreneurial nature to the matriarchal society she grew up in along with the support of her close-knit Filipino family. At 17, Natori left Manila for New York where she studied economics at Manhattanville College. Following graduation, she ascended the corporate ladder landing at Merrill Lynch as the first female Vice President of investment banking. By 1976, the rising Wall Street star had married Ken Natori and had given birth to her son Kenneth Jr. By 1977 Josie was eager to start something new.
On a whim she brought an embroidered blouse from her native country of the Philippines to a buyer at Bloomingdale’s. The buyer encouraged her to turn it into a sleep shirt, Natori took the advice and she was in business! More than three decades later the company has grown into a lifestyle brand that has come to include lingerie collections (Josie Natori, Natori, Josie and N Natori), the Josie Natori ready-to-wear collection, home, fragrance and eyewear.
Josie sits on the boards of the Asian Cultural Council, the Orchestra of St. Luke’s, the Statue of Liberty-Ellis Island Foundation, Women in Need and the Fashion and Design Council of the Philippines. She is also a member of the CFDA (Council of Fashion Designers of America) and the Committee of 200. In 1988 Natori was honored for her achievements with the Galleon award, presented by Corazon Aquino, then President of the Republic of the Philippines. In 2007, Natori was given the prestigious Lakandula Award from President Gloria Macapagal-Arroyo, considered the highest honor for a Filipino citizen. She also received Fashion Group International’s prestigious Humanitarian Award. “I want to be able to give something back, to make a difference in people’s lives.” To that end, she established facilities in the Philippines to handle 50% of all Natori production.
What began with creating lingerie on her living room floor truly has evolved into a lifestyle. “Natori is a total concept, a way of life,” says Natori. “I just happened to start at the back door with lingerie. Now as the company grows, we grow our sensibility too, taking our concept and making it a whole world. As we say here, Natori is ‘where life meets art’.

 

 

 

Ken Natori, Josie Natori at the new fragrance launch of JOSIE by Josie Natori at Bloomingdale's (Photo by  J.Grassi)

Ken Natori, Josie Natori at the new fragrance launch of JOSIE by Josie Natori at Bloomingdale’s (Photo by J.Grassi)

Patty Buttacavoli attends the new fragrance launch of JOSIE by Josie Natori at Bloomingdale's (Photo by  J.Grassi)

Patty Buttacavoli attends the new fragrance launch of JOSIE by Josie Natori at Bloomingdale’s (Photo by J.Grassi)

Josie Natori, Nicole Lapin attend the new fragrance launch of JOSIE by Josie Natori at Bloomingdale's (Photo by  J.Grassi)

Josie Natori, Nicole Lapin attend the new fragrance launch of JOSIE by Josie Natori at Bloomingdale’s (Photo by J.Grassi)

Ken Natori, Tuna Koprulu attend the new fragrance launch of JOSIE by Josie Natori at Bloomingdale's (Photo by  J.Grassi)

Ken Natori, Tuna Koprulu attend the new fragrance launch of JOSIE by Josie Natori at Bloomingdale’s (Photo by J.Grassi)

Francine Fakih, Laura Voguel attend the new fragrance launch of JOSIE by Josie Natori at Bloomingdale's (Photo by  J.Grassi)

Francine Fakih, Laura Voguel attend the new fragrance launch of JOSIE by Josie Natori at Bloomingdale’s (Photo by J.Grassi)

Jane Pontarelli, Michael Travin, Nicole Dicocco attend the new fragrance launch of JOSIE by Josie Natori at Bloomingdale's (Photo by  J.Grassi)

Jane Pontarelli, Michael Travin, Nicole Dicocco attend the new fragrance launch of JOSIE by Josie Natori at Bloomingdale’s (Photo by J.Grassi)

George Ledes, Alison Mazzola attend the new fragrance launch of JOSIE by Josie Natori at Bloomingdale's (Photo by  J.Grassi)

George Ledes, Alison Mazzola attend the new fragrance launch of JOSIE by Josie Natori at Bloomingdale’s (Photo by J.Grassi)

Jihad Harkeem, Amelia Viner attend the new fragrance launch of JOSIE by Josie Natori at Bloomingdale's (Photo by  J.Grassi)

Jihad Harkeem, Amelia Viner attend the new fragrance launch of JOSIE by Josie Natori at Bloomingdale’s (Photo by J.Grassi)

 

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