On Thursday June 5th we threw an event at Ludlow Studios in NYC for media and consumers. The event showcased the current collections from GBX and Giorgio Brutini while also celebrating the start of the summer with the sounds from DJ Abe Clements.
The space was a blank canvas but with the direction and ideas of PR Manager Geffrey Yabes and VP of Marketing Barry Specht, we were able to really present it in a fully branded environment.
We also had sponsors participate in the event: Vodkila vodka, William Wolf whiskey, Peroni beer, Eyepster,InformantDaily and even had Dobbs Dawg House food truck parked outside to serve the partygoers!
The event had not only given bloggers and writers something to talk about but also had given them reasons to really keep their eye on the 2 brands. Partygoers included editors and writers from publications like Details, Esquire, Twelv, and Mens Fitness as well as bloggers like Scout 16; ClosetFreaks; The Luxurious Prototype and The Scene New York City.